Welcome to my world!

Hi!

A little about me…
My son and I live in Williamsburg, Brooklyn, and life is good! I’m a Designer and Storyteller with a keen eye for fashion, a sixth sense for trends, and that elusive cool factor. I bring concepts to life through design, development, fittings, and the creation of campaigns and marketing tools.

With a strong understanding of fit and construction, I have an innate sense of quality, craftsmanship, and how a product should look and feel. I’ve been fortunate to work with top brands, including a ten-year stint as the VERY SEXY Fashion Director at Victoria’s Secret. This experience gave me the opportunity to work closely with the world’s best pattern makers, sample makers, and incredible manufacturers across the Far East, Middle East, and Europe.

I was born in Moscow and raised in Israel before coming to New York to pursue my dream. My love of fashion started from childhood, and it's always been my driving passion. Design is a language and once I became fluent I realized that I can tell the story of a brand, of a concept, of a fleeting feeling, or of a person. Lingerie design has been my career pursuit and love, but I can design anything from Space suits to Prom dresses! I am a team player, a motivating and inspiring team leader, I have open communication skills and a strong sense of ownership with full understanding that it takes a village. I believe that the next best thing is TODAY.

Thank you for stopping by!

- Gali