galiny84@gmail.com • +1 347.406.0158 • https://www.galisvechinsky.com/• linkedin.com/in/gali-svechinsky/
Design and Creative lead : Lingerie and Swimwear
Design is my superpower, and lingerie and swimwear are my passions. My expertise begins with an irresistible vision and concept, rooted in a brand’s DNA, and bringing that vision to life. From sketch to every stage of development, to comprehensive presentations, and leading campaign imagery—I’m passionate about seeing a collection through to completion.
My innovations in lingerie, fueled by creative energy, a passion for newness, and instincts for what’s NEXT, have generated multimillion-dollar revenue because they are exciting, fresh, relevant, and tell a cohesive story to the consumer. I’ve traveled extensively across Europe, Asia, and the Middle East to drive new ideas, establish collaborations, and work with global manufacturers.
Whether in my current role as Creative Director of Lingerie for luxury retailer Wolford or in my previous positions with Victoria’s Secret, I have consistently grown sales, revenue, margins, and sell-through.
And above all: I LOVE WHAT I DO. It’s my joy and my passion.
EXPERIENCE
Delta Galil Industries | 03/2020 - Present
Design and Creative lead / Premium Brands
Delta Galil is a powerhouse in lingerie, housing premium brands, with responsibility for design, development, and manufacturing.I’ve been fortunate to lead premium brands under Delta Galil’s umbrella, including Polo Ralph Lauren, Wolford Lingerie and Swim, and adidas Women’s Underwear.
I’ve been fortunate to lead premium brands under Delta Galil’s umbrella, including Polo Ralph Lauren, Wolford Lingerie and Swim, and adidas Women’s Underwear.
adidas | 2024 - Present
Design Lead Women Underwear
In my first season, I played a key role in tripling sales, driving the collection to new levels of excitement and success under the visionary leadership of the adidas brand.
Driving new opportunities through innovation in seamless and cut-and-sew collections that embody the adidas brand’s signature sporty, youthful, and globally appealing aesthetic, resonating with a wide range of consumers and brand fans.
Wolford | 2020 - Present
Design Lead Women Lingerie and Swimwear
Creating successful collections that resonate with the Wolford consumer.
Following the process from concept to presentation to finished product.
Producing E-commerce and campaign photography that elevated the brand's presence and create powerful marketing tools.
Polo Ralph Lauren®| 2020 - 2024
Design and Development lead, POLO intimates
Launched a collection for Polo Ralph Lauren Intimates.
Defined new categories for PRL with a design language that reflects the brand's legacy.
Established a collection architecture, transitioning from unique essentials to luxury fashion products.
Cosabella | 2019-2021
Design and development lead
Co-led the concept and design development alongside Cosabella's incredibly talented owner.
Design relevant, sexy and modern collections.
Develop raw materials.
Expanded the assortment and business into new categories, translating Cosabella’s signature style into fresh product lines, including successful collaborations with Aritzia and Free People that continue to thrive today.
Journelle | 2018-2021
Design Director, Lingerie
Lead Design for multi-brand luxury lingerie retailer and brand.
JCPenny, Dallas,TX | 2017 – 2018
Sr Design Director, Lingerie, Sleepwear, & Accessories
Recruited by VP of Womenswear as change agent and innovator to transform the intimates and sleepwearmulti-brand departmentbyidentifying each brand, creating acohesive story that the customer could relate to, and bymaking eachbrand unique. Drove multiple categories and 8 brands for diversified sleepwear and intimates ranging from youth culture to modern, classic, and conservative, generating over $250 million in annual revenue vs. $219 million.
• Led eight-person design team in development and execution of product designs to achieve overall product strategy and merchandise objectives with a new, fresh,and modern approach to translate across categories.
• Increased sales of Ambrielle Intimates by several points; raised profits 30% and placed Ambrielle sales +45% over national brands. Introduced white space initiatives, including the first successful longline bra and Holiday special shine treatment that produced positive results.
• Achieved positive sleepwear comps with 15% - 30% higher margins and significantly higher sell-throughs (15%), a 150% increase from previous year’s assortment.
Victoria’s Secret, New York, NY | 2007 –2016
Fast track career highlighted by success in designing and launching brands that achieved significant market share and established Very Sexy as the most sought-after space in the Victoria’s Secret brand and the face of the business. Achieved record-breaking sales of $450 million in 2015, increasing Victoria’s Secret sleepwear category share across all brands from29% to 40% and propelling the core bras in the collection to be the number one selling bras in the entire business.
Lingerie Design Director, Very Sexy (2012 – 2016)
• Led six-person design team, inspiring and guiding delivery of numerous iconic and successful launch collections, including Graphic Sexy, So Obsessed, Temptation, Fearless, and Scandalous. Innovated new ideas and concepts that have become staples of the brand and a major trend for Very Sexy (meant to be seen longline bras, removable decorative details, and decorative backs).
• Promoted strong, transparent, and informative collaboration with lead merchants; optimized communication strategies and led collaborations with cross-functional teams (raw material, print and color, production, and operations).
• Traveledextensively to Asia to work directly with key suppliers to drive new ideas and ensure seamless execution, and worldwide to search for new fashion/lingerie trends.
• Executed to a six-season calendar, managing product development with overlapping deadlines and driving change, innovation, and newness.
• Delivered impactful visuals and store display concepts to upper management while working with visual and concept teams to create display looks, color, silhouette, and POV aligned with business requirements and financial goals.
Senior Designer, Sexy Little Things (2009 – 2012)
• Designed a multimillion-dollar sub-brand for Victoria’s Secret, representing what the customer wanted now, featuring the current trends that appealed to the most compulsive consumers in the store and was featured as a shop-within-a-shop and a brand-within-a-brand.
• Achieved first-year sales of $115 million and established a line that grew to $350 million annually with p its own beauty launch.
Designer, Dream Angel (2007 – 2009)
• Designed iconic Dream Angels romantic collections that positioned Dream Angels asthe second highest money-making brand within the business, with total annual sales of $235 million.
• Designed and developed the first “launch” related collection at Victoria’s’ Secret, creating a collection around the nominated bra frame that gained significant success and increased sales by double digits in second year.
• Designed the Charlotte slip that was the best-ever selling slip, reaching $35 million annual sales and becoming a key item and a volume driving style for 3 consecutive years.
Warnaco, Inc., New York, NY | 2005 – 2007
JLo Lingerie – Brand Consultant & Lead Designer
• Directed design and launch of JLo Lingerie, first national celebrity lingerie brand; introducedconcept, seasonal color, and print direction with uniquebrand image.
• Collaborated with Jennifer Lopez’s personal creative team in designing and developing a lingerie line that projected the brand’s vision and style (sexy, glamorous, playful,and feminine).
• Point person for entire JLo collection, including presenting collectionto US buyers and merchandisers and to global sales team.
Education & Professional Development
BFA, Fashion Design, Fashion Institute of Technology, New York, NY
Technology: Adobe Photoshop | Adobe Illustrator | Microsoft Office Suite | Google Suite
Additional Information
Languages:Fluent in English, Russian, and Hebrew.
Extensive International Travel: Europe, Asia, Middle East, South America, andCentral America